Top 10 Advertising Icons of the Century

Advertising Age also did this list recognizing those images that have had the most powerful resonance in the marketplace. The criteria include effectiveness, longevity, recognizability and cultural impact: 

  1. The Marlboro Man – Marlboro cigarettes
  2. Ronald McDonald – McDonald’s restaurants
  3. The Green Giant – Green Giant vegetables
  4. Betty Crocker – Betty Crocker food products
  5. The Energizer Bunny – Eveready Energizer batteries
  6. The Pillsbury Doughboy – Assorted Pillsbury foods
  7. Aunt Jemima – Aunt Jemima pancake mixes and syrup
  8. The Michelin Man – Michelin tires
  9. Tony the Tiger – Kellogg’s Sugar Frosted Flakes
  10. Elsie – Borden dairy products
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