The Barry Goldwater ads revisited

The 2016 campaign has some fascinating parallels with the 1964 one. In particular, the Democrats were able to target Goldwater with some brilliant political ads. One was the famous Daisy ad, with three-year-old Monique M. Corzilius:

The second was the Confessions of a Republican featuring actor William Bogert, a Republican supporter, a requirement of the casting:

Both these controversial ads were produced by the Doyle Dane Bernbach agency.

The Clinton campaign got Corzilius to reprise her role for 2016:

And Confessions of a Republican was also rebooted with 80-year old Bogert back:

Will they be as effective as they were in ’64? We’ll know soon enough.




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